The importance of good quality data. Phosphorus Media worked with Ogilvy and DuPont to create a custom, Opt-in data collect application for their agricultural trade show run. The application was used to collect customer information in addition to crop growing plans for the upcoming season.
The application collected data without the use wifi. Information was later uploaded to a secure server at the end of each day. This tool was vital for analyzing show performance metrics, statistics and potential sales leads.